The Cost of Misalignment

One message, one mission, or...

Here’s a simple task to see how truly aligned your organization may be:

Ask three members, any members, of your team to write, in a single sentence, what your company exists to do. Your mission.

Pick three people from varying departments, ideally.

If you get three different answers, or even two, or even one, you’re misaligned.

If people cannot rally around the same mission, when people don’t know what you (or they) stand for, how can they believe in it?

And when they can’t believe in it, how can they action it?

Like all systems built on incoherence, it will fail.

Probably not immediately. But inevitably.

(Maybe immediately would be a lesser painful death, tbh).

The alternative is typically a very expensive death by a thousand paper cuts.

The message gets diluted.

The community fragments.

Partners and investors grow frustrated.

Dollars are wasted.

The team burns out.

You do too.

More dollar are wasted.

Growth stagnates.

And in the end…

You miss the moment.

So gather your team. Define the mission in plain language. (This is the work. It’s not always easy, but it’s necessary.)

Then use that mission as the prism through which every brand decision is made.

Word for word. Across every team, in every department.

No deviations. No interpretations.

Because repetition builds trust.

Trust leads to belief.

Beliefs earn loyalty.

Loyalty = longevity.